In 2024 I’ve been making performance marketing materials for Stable – a fascinating financial services startup. Stable is an industry risk club which helps supply chain professionals understand and manage volatile commodity prices.

Often these commodities are not covered on futures markets, as in the case of chicken and refined sugar. Enter Stable with its innovative price risk insurance product, giving businesses protection from fluctuations in the price of their key commodities and reassurance over how much they can buy or sell them for.

I crafted a series of marketing emails in HubSpot, appealing to prospective leads in the US sugar and chicken industries about why their business needs Stable price insurance. And I created separate sets of emails using the ‘Challenger Sale’ model, pitching to risk managers and procurement, as well as providing the copy for marketing ads on LinkedIn.