15+ years creating content for household names including Trainline, Which? and Metro
I combine digital content and communications expertise with a journalist’s eye for a story to create content that engages audiences and delivers measurable results.
Areas of expertise
Trusted by
Experience across journalism, marketing and communications at nationally recognised organisations.
Career highlights
Trainline Business marketing
Curated new microsite, planned CRM campaigns and produced product marketing content.
British Journalism Awards finalist
Shortlisted nationally for Scoop of the Year after an investigation into university vice-chancellor pay.
105 million people reached
Successful PR campaign where I proactively promoted Which?’s industry insight.
Colleague reviews
Sam consistently demonstrated a remarkable ability to conceptualize and execute innovative content campaigns which drove engagement. His clarity of expression and openness to feedback facilitated seamless collaboration across teams, resulting in the successful implementation of strategic initiatives.
Letizia Miccio, CRM Strategy Specialist
Sam takes the initiative (e.g. asking for a crash course in Semrush to learn about keyword research); keeps in contact with developers, sending reminders about bugs that need to be fixed; and spotting ways to improve the quality of the Trainline website.
Greta Munari, Senior Organic Search Manager
Tenacious reporting
Richard Adams, Guardian Education Editor
Let’s talk
If you’re looking for a communications and digital content manager who combines editorial judgement with commercial thinking, I’d love to hear from you.